Brand Image Is an Essential Part of Loan Officer Marketing
jeffn
How do you compare to your competitors? To you, the differences may seem obvious, but to a Realtor, all mortgage companies seem alike. When you meet a Realtor, they automatically assume that you are like every other loan officer they have met. This can make your l...
Real Estate Marketing Slogans; a Brand of One
lanard perry
Real Estate Marketing slogans arouses interest in your audience and can be the vehicle that helps establish your "name brand" and invigorate your real estate career. A good, well crafted slogan can propel your business in quantum leaps, while a poorly ...
The Scion Brand: True Innovation in Marketing
Robert
The Scion brand is truly a marketing innovation come true for its umbrella company Toyota based out of Aichi, Japan. Their subsidiary brand has catered to a target market previously ignored by other car manufacturers; it has literally revolutionized the car indu...
Defining Corporate Identity, Brand Identity & Brand Image
swhitey
Corporate identity is a company's visual presence, which involves the corporate logo and design strategy for corporate marketing collateral. Corporate identity does not encapsulate brand identity, which is best defined as the soul of your company. However, a cor...
Great Brands Depend on Attention to the Brand Architecture
Richard Cunningham
Do you have the architecture in place to make sure each and every brand contact sends the right message?
Thinking in terms of architecture, a building that looks great and catches your attention is probably designed so that each component...
What Is Brand Identity?
swhitey
Brand Identity is a promise. One given from business to customer to expect certain things. Whether that promise involves product quality, service, price or a million other things varies from brand to brand. But the one thing common among all brands is the need t...
Developing a Formal Brand Messaging Document
Richard Cunningham
Ensure everyone in your company sings from the same sheet of music when it comes to communicating a consistent brand message.
Imagine one of your customers calling six different people in your company. The customer asks why they should c...
The Big-Pay Off -- Brand Value
Beth Brodovsky
Many CEOs and marketing directors find their time wasted evaluating marketing opportunities instead of acting on them. When every possibility is followed, a meandering trail of hit and miss effectiveness is the result. Despite significant expenditur...
How To Create A Brand That Sticks
Eileen 'Turtle' Parzek
Most people, when they hear the word branding, think logos - but in fact, branding is really much more than that. A brand involves blending the image, purpose, and focus of your business, with your core marketing message, and coming up with ...
Growing Your Brand Assets
Claire Cunningham
Okay. Raise your hand if you think brand management is just for BIG companies (like Target, McDonalds or Ford.) Wow! That's a lot of hands! Well, guess what? You're all wrong.
Brand issues are important to ALL companies for the simple reas...
The Promise: Developing Your Companys Brand Message
cpalmatier
The business world is all about first impressions. If a customer likes what they see right away, they are likely to engage with your internet marketing efforts. That first impression is the essence of your brand message. It's the promise of what a consumer wi...
Revealing the Roots: The Process of Building Brand
Beth Brodovsky
How is branding different than marketing?
Branding is not so much different from marketing as it is an element of marketing. We think of marketing as a tree; the brand is the roots, holding the tree in place and providing constant energy. The...
Purchasing a Brand New Sports Car
Uchenna Ani-Okoye
Driving around town in a brand new sports car may be one of the best experiences for a driver. Sports cars don't only give superior driving performance and comfort; they also give confidence to the owner of the car. Sports cars can be seen as the ulti...
The Brand Called You
Steven Van Yoder
Every company has a reputation. Everyone you meet will form an opinion about your company, even if they have not done business with you yet. The challenge is to manage your reputation so that the opinion that people have of you is positive. This is wh...
Seven Benefits of Creating a Personal Brand
janmarie
Personal Branding can be a powerful tool for success. If you are marketing yourself or your professional services, a strong personal brand will draw people and opportunities to you like a magnet. Personal Branding is about honing your skills, narrowing your foc...
