Public Relations
Jan Fritz
The wind of changes...
The digital world has changed the form and scope of all communications. The positive aspects of this new world are as overwhelming to interactivity as a truckload of candy is to a three year old. The field of Public Relations is ra...
Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis
Richard Cunningham
Prior to launching a new public relations campaign, evaluate the media coverage you’ve gained and dig deep into the coverage your competition has received.
One of the first steps in defining a public relations strategy is to understand how you a...
The Truth About Public Relations
Robert A. Kelly
The truth is, you CAN attract the support of those external audiences whose behaviors have the most effect on your enterprise. But you must do it by first achieving the positive changes you need in their perceptions and, thus, behaviors.
Yo...
Time to Spruce Up Your Public Relations?
Robert A. Kelly
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 615 including guidelines and resource box. Robert A. Kelly © 2003.
Ti...
Public Relations: Why it Works
Robert A. Kelly
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 570 including guidelines and resource box. Robert A. Kelly © 2003.
Public...
Anxious About Your Public Relations?
Robert A. Kelly
Shooting from the hip always creates anxiety.
Especially when managers order a communications tactic here, another there, but fail to base them on a realistic public relations goal and strategy. One that could increase the chances they’ll get the res...
Public Relations Productivity
Robert A. Kelly
Should it be measured in “publicity by the pound,” or by how well external audience behaviors help achieve the organization’s key objectives?
I opt for holding public relations responsible, first, for recognizing that people act on their perception of th...
Public Relations: Toast?
Robert A. Kelly
Could be, when unit managers in businesses, non-profits and associations don’t get the really important external audience behaviors they need to achieve their department, division or subsidiary objectives.
They’re entitled to wonder where their money wen...
Public Relations Mixup?
Robert A. Kelly
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 885 including guidelines and resource box. Robert A. Kelly © 2003.
Public...
What Is "Best Practice" Public Relations?
Robert A. Kelly
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 845 including guidelines and resource box. Robert A. Kelly © 2003...
How to Take Advantage of Public Relations
Robert A. Kelly
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 760 including guidelines and resource box. Robert A. Kelly © 2003....
Mission-Critical Public Relations?
Robert A. Kelly
As a business, non-profit or association manager, any tool that helps you reach your department, division or subsidiary objective IS mission-critical.
And particularly so when that tool helps you persuade your most important external stakeholders to you...
Public Relations Strategies: Announcing News on a Press Tour
Richard Cunningham
Gaining news coverage on a successful press tour requires planning, preparation, and follow up.
Under the right circumstances, physically traveling to the media on a press tour is a great way to contact multiple media outlets. Press tour...
Public Relations' 8 Fix Factors
Robert A. KellyI say to business, non-profit and association managers, a key part of your job description is – or should be – do everything you can to help your organization’s public relations effort as it strives to persuade important outside stakeholders to your wa...
This is the Power of Public Relations : PR Tips
Robert A. Kelly
The power of public relations is its ability to alter individual perception, resulting in changed behaviors that lead directly to your organization’s success.
Its power really lies in doing something positive about the behaviors of a bu...
