Philips Consumer Life offers rich, new consumer experiences that meet consumers’ desire for wellness and pleasure, starting from our consumer insights and guided by our brand promise of “Sense and Simplicity”. We are a highly consumer driven organization looking at the individual's interests in terms of their Space, their Mind, their Body, and their Appearance. Philips Consumer Life is one of three market-driven sectors within Royal Philips Electronics, delivering life solutions for personal wellbeing. Consumer Life’s headquarter is based in Amsterdam with its highly international workforce of approximately 25,000 employees spread over 50 countries with sales in more than 100 countries. Philips Consumer Life operates in the business activities TV, Audio and Video, Personal Care, Small Domestic Appliances, Mother & Child Care, Electronic Accessories and Professional & Business Solutions. Examples of our products are the Whole-fruit juicer, Swarovski encrusted headphones, Aurea ambilight television, Wake-up Light, arcitec shaver and the One-touch espresso machine.